MAXEDA DIY GROUP

Maxeda DIY Group is a market leading DIY retailer that operates 347 stores across the Benelux with over 7,000 employees. Maxeda operates three DIY formats: Praxis in the Netherlands, Brico in Belgium and Luxemburg and BricoPlanit in Belgium. The majority of their stores is between 3,000-5,000 square meters, operating as Praxis (191 stores), Brico (144 stores) and BricoPlanit (12 stores).

Key figures
2
bn
Sales Turnover
#
1
DIY retailer in the Benelux
345
stores
from 3000 to 3500 sqm
7000
employees

Chronology

Key dates
1973

Opening first Brico store in Schoten (Antwerp)

1978

Praxis opens its first store in Venlo in 1978, as part of Maxis

1992

Praxis acquires Houthandel Utrecht, including Formido stores

1995

A new concept store Briko Dépôt (hard discounter) opens this year

1999

Praxis acquires Marktkauf, currently Praxis Mega & Tuin. That same year a merge takes place with Vendex-KBB

2002

Acquisition of Brico group stores including the Belgian Leroy Merlin stores by Vendex-KBB (the formation of the Vendex Do-It-Yourself Group)

2004

Opening BricoPlanit Kortrijk, the first store under the store formula BricoPlanit

2006

Vendex-KBB is rebranded to Maxeda. Praxis, Formido, Brico and BricoPlanit are now part of Maxeda DIY Group

2018

Rebranding Brico, BricoPlanit and Praxis stores according to new visual identity. Opening BricoPlanit Ternat and Praxis Maastricht in new visual identity

2019

Opening Brico Pommerloch in new visual identity

2020

Praxis finalized Formido integration into Praxis. In total 44 Formido stores have been integrated into Praxis.

Maxeda DIY Group now consists of three DIY store formulas: Praxis, Brico and BricoPlanit