Dedeman, a company with 100% Romanian capital, was set up in 1992. Its main activity is the sale of DIY products and construction materials. It is the Romanian leader for the distribution of building materials and the interior outfitting sector, with 54 stores at the end of 2020. Its headquarters and main logistics centre are in Bacau, Moldova, in the north-east of Romania.

The ranges developed for each product category are very broad and are supplemented by auxiliary services in response to customer demand for the design of materials as well as interior decoration. In total, Dedeman stores offer over 45,000 products: building materials, tiles, heating & air conditioning, bathroom fixtures and fittings, electrical, furniture, interior decoration, domestic appliances, tools, gardening.

Customers can benefit from a wide range of auxiliary services: home delivery, free technical advice, financing solutions, tool rental, after-sales service for electrical devices, hydro-pumps and pumps, paint mixing, special orders, heavy materials delivery, goods return services, kitchen and bathroom design (virtual customisation of the space to be decorated, for a better view of the final result).