hagebau – competitive everywhere in Europe

hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG is a real success.In 1964, 34 merchants of building materials founded the hagebau group. Today, some 370 members consisting of legally independent, medium-sized enterprises in the specialist and retail trade are part of the cooperation. The hagebau group ranks 110 in the Top 500 firms in Germany. Its network of 1,700 stores in 8 European countries (Germany, Austria, Luxemburg, Switzerland, France, the Netherlands, Belgium and Spain) makes it one of the most important actors in Europe.

hagebau retail

hagebau retail occupies a leading position in the DIY and garden-centre industries. In almost 600 stores across Germany, Austria and Luxemburg, it caters to the brands hagebaumarkt (DIY stores), WERKERS WELT (small specialised stores) and FLORALAND (garden centres). With a turnover of €2.69 billion in gross sales (2017), hagebau retail ranks among the industry top 4 in Germany.

The different retail chains of hagebau in brief:

hagebaumarkt

With hagebaumarkt, hagebau retail has developed a modern system of goods and services for the exploitation of stores combining DIY stores and garden centres. A common visual identity on the market, a joint organisation as well as a standardized management of goods and product ranges are the pillars of the franchised system.

WERKERS WELT

The specialist small-store concept WERKERS WELT covers local requests both in urban and rural areas. Close to 80% of final customers are from retail trade and 20% are from wholesale. Hardware, tools, work security, door fitting, home security and surveillance, bathroom, paint, garden, electrical and light bulbs are among the most important ranges. With WERKERS WELT, hagebau retail is leader in Germany.

FLORALAND

FLORALAND is a modular garden-centre concept organised around six main themes: pet, garden furniture, garden power tools, wood, arts and crafts and plants.